I lead a creative team at a company that has grown from three co-founders to over 150 employees. We’ve acquired a company, expanded to multiple offices, and launched the world’s first end-to-end account-based marketing platform. But one thing that hadn’t changed over the past five years since its inception— until recently — was the Terminus brand itself.
FlipMyFunnel is a pioneer in the account-based marketing category. As a community that shares marketing and sales strategies/insights, they host various B2B events each year to elevate and connect various practitioners and leaders in the industry. The FlipMyFunnel Boston event culminated hundreds of B2B marketers and salespeople, with a theme that emphasized getting back to connecting on a more human and authentic level in the age of automation and technology. The event needed a visual brand that would expand consistently across the entire event experience, from promotional to on-site graphics.